There is a lot of debate surrounding the marketing funnel — from who owns it, be it marketing or sales, to whether or not it's still relevant to today's consumer buying process. It's your job at this stage to create awareness of the solution you offer and interest in your product or service. As access to information has increased due to technological advances (meaning, the rise of the internet), customers are increasingly doing their own research and depending on digital content to inform them about products.
For instance, I the digital navigator have a client who offers free product webinars at this stage. Yes, we all agree, it's Basecamp's pricing table, but still — it's the perfect type of content for prospects who are already deep in your content marketing funnel and considering subscribing.
Demographics so that you can understand how to speak to these prospects, and what social networks they use. To break this down even further, let's separate the funnel into stages. In a nutshell, understanding the sales funnel can help businesses improve their relationship with customers and develop an efficient strategy to nurture prospects right through to the end of the buyer's journey.
As leads progress down the funnel, you must be able to analyze the number of leads by stage in order to ensure your funnel is always full to the brim with leads. Only in such a way you can be in a position to develop your own uniques sales process that will be the basis for the future stages of the sales funnel.
With the idea of the Sales Funnel, we use the metaphor of a funnel (wide at the top, narrow at the bottom) to monitor the sales process. To move a prospect through the stages of a buying cycle, you'll need to create different content designed to satisfy their needs at each of the three stages.